This Master Service Agreement ("Agreement")  is entered by
and between (i) TIPO Entertainment, Inc. d/b/a Joom, a Delaware corporation, or any Joom
Affiliate listed in Order Form ("Joom"), and (ii) the
individual, company, or other legal entity named as a customer in the Order
Form ("Customer"), and (iii) the agency named as the Customer's agent
("Agency") in the Order Form, if any. This Agreement includes and incorporates
each Order Form and each Statement of Work, if applicable. An Order Form or
Statement of Work may be amended or added at any time if signed and dated by
both parties.
by (1) clicking or checking a box indicating acceptance or  
(2) executing an order form that references this agreement, customer and agency  
(if applicable) agree to the terms and conditions of this agreement. if the  
individual accepting this agreement is accepting on behalf of the customer or  
agency, such individual represents that they have the authority to bind such  
entity to these terms and conditions. if the individual accepting this  
agreement does not have such authority, or does not agree with these terms and  
conditions, such individual must not accept this agreement and may not use the  
services.
 
1. DEFINITIONS
 - "Affiliates" means
     those entities under common control of an entity.
- "Authorized
     User" means each of Customer's employees, agents, and independent
     contractors who are provided access protocols by Customer or Joom.
- "Beta
     Services" means the service(s) Joom
     makes available to Customer for testing purposes, subject to the terms and
     conditions described in Exhibit A. Exhibit A is hereby incorporated by
     reference. 
- "Confidential
     Information" means any trade secret, proprietary, or other nonpublic information of a party or its Affiliates
      (the "Disclosing Party"), whether disclosed orally or in written or
     digital media, that is identified as "confidential" or with a similar
     legend at the time of such disclosure, or that the receiving party or its
     Affiliates (the "Receiving Party") knows or should reasonably have known
     is the confidential or proprietary information of the Disclosing Party,
     including but not limited to Disclosing Party's customer lists, strategic
     plans, network designs,  relationship with vendors, pricing
     (including as reflected in any Order Form hereunder) and internal business
     operations shall be deemed  Confidential Information without any
     marking or further designation.   Information will not constitute the
     Disclosing Party's Confidential Information if it: (1) is already known by
     the Receiving Party without obligation of confidentiality; (2) is
     independently developed by the Receiving Party without access to or use of
     the Disclosing Party's Confidential Information; (3) is publicly known
     without breach of this Agreement; or (4) is lawfully received from a third
     party without obligation of confidentiality.
 
 
 
 
 - "Customer
     Content" means the data, information, text, graphics,
     photographs, images, video, audio, SKUs, return policies or other content
     owned or licensed by Customer and provided to Joom
     under this Agreement or uploaded by Customer directly, including, product
     descriptions, suggested sale price, and any other information identified
     as the Customer Content, including, as applicable, sample products.
     Customer Content includes images or videos that are modified by Joom for use in Joom
     Platform video players, such as through the performance of video-editing
     services. Customer Content does not include the Joom
     Platform video players that incorporate Customer Content or derivative
     works of these Joom Platform video players.
- "Customer
     Trademark" means the Customer's brands and all related
     trademarks, service marks, trade dress, slogans, logos, taglines, labels
     and other designs and product identifications.  
- "Documentation" means
     user guides, help information and other documentation regarding the Joom Platform and Beta Services provided by Joom to Customer in electronic or other form.
- "End
     User" means those individuals/shoppers who access Customer
     Content through the shoppable media links enabled by the Joom Platform.
- "Joom Platform" means Joom's
     suite of proprietary web-based applications as described in a duly
     executed Order Form.
- "Order
     Form" means an executed order form defining the scope of
     Customer's (or its Affiliate's, if applicable) use of the Joom Platform, Beta Services, and other Services as
     applicable.
- "Performance
     Data" means data collected from engagement with Joom Platform-enabled Customer Content, such as number
     of visits, time spent, video completions, views of product information,
     clicks on the "add to cart" button and retailer selection. Performance
     Data is the data that Joom collects while a user
     is using the Joom Platform during the time period starting when they load Joom
     Platform to until they "checkout" with an online retailer. 
- "Personal
     Information" means personal information, personal data, or other
     similar terms as defined by applicable Rules, or information that
     otherwise relates to an identified or identifiable natural person.
- "Rules" means
     all consumer protection and data privacy and protection laws, rules, and
     regulations, applicable to the collection, use, sharing, or other
     processing of Personal Information under this Agreement, as may be updated
     or amended from time to time, including without limitation the General
     Data Protection Regulation (Regulation (EU) 2016/679) (the "GDPR"), the
     California Consumer Protection Act (the "CCPA"), and the Children's Online
     Privacy Protection Act of 1998 ("COPPA").  More information about Joom's compliance with Rules is set forth in its
     Privacy Policy located at www.joom-review.com/customerHome/tnc.
 
 
 - "Sales
     Insights" means the data analytics service leveraging retailer
     and affiliate APIs relating to users who engage with Joom
     Platform-enabled Customer Content ("Sales Insights Data"), which is then
     surfaced as data within the Joom Platform.
      Sales Insights Data is gathered after a consumer clicks to
     "checkout" of the Joom Platform and then buys
     the item in a reasonable amount of time from an online retailer.
- "Services" means
     the Joom Platform, Sales Insights, and/or any
     other services listed in any Order Form.  Services shall be used by
     Customer in the Territory/ies set forth in an
     executed Order Form.
- "Territory" means
     the United States unless otherwise set forth in an applicable Order
     Form. 
2. PROVISION OF SERVICES
 - Access.  Joom will provide Customer with access to the Services
     during the term stated on the applicable Order Form. Joom
     will provide to Customer the necessary passwords, security protocols and
     policies, network links or connections, and access protocols to allow
     Customer and its Authorized Users to access the Services. Customer will be
     solely responsible for any unauthorized access to, or use of, the
     Services, and notify Joom promptly of any such
     unauthorized use known to Customer.
- License.  Subject
     to the terms and conditions of this Agreement, Joom
     grants to Customer a non-exclusive, non-sublicensable, non-transferable
     (except as permitted under Section 12.5) license during the Term
     to: (1) access and use Services; (2) internally use and reproduce the
     Documentation; and (3) grant Authorized Users the right to access and use
     the Services. It is contemplated that Customer may permit its Affiliates
     and their respective employees, contractors and agents to access Services
     as Authorized Users subject to the terms of this Agreement, so long as Customer
     is responsible for ensuring that such Affiliates' Authorized Users comply
     with the terms hereof (altogether "License").   Additionally, if any
     such Affiliate executes an Order Form that incorporates and is subject to
     this Agreement, Customer agrees that by executing such Order Form, such
     Affiliate is agreeing to, and will be deemed to be joined as, a party
     hereunder and will be referred to as a "Customer" hereunder mutatis
     mutandis as if such Affiliate had executed this Agreement itself.  
     Unless otherwise set forth in any Order Form, the License is for use of
     the Services in the United States and its territories and possessions.
- Joom Platform. Subject to the terms
     and conditions of this Agreement, Joom grants to
     Customer a non-exclusive, non-sublicensable, non-transferable (except as
     permitted under Section 12.5) license to use and effect the display
     of the Joom Platform on Customer's digital
     properties or the digital properties of third-parties
     as identified by Customer ("Permitted Properties"). Notwithstanding the
     foregoing, Customer may sublicense the foregoing rights solely as
     necessary to effect the display of the Joom Platform on the Permitted Properties. Customer
     will not modify, remove, obscure or disable any element of Joom Platform.
- Sales
     Insights. If the Services include the provision of Sales
     Insights, Joom grants to Customer a limited,
     non-sublicensable, non-exclusive, non-transferable license to access the
     Sales Insights Data in the form and in accordance with the Documentation
     or instructions provided by Joom. 
- Restrictions. Except
     as expressly permitted herein, Customer will not, and will not permit any
     Authorized User or other party to, directly or indirectly: (1) allow any
     third party who is not an Authorized User to access the Services, Beta
     Services, or Documentation; (2) modify, adapt, alter or translate the
     Services, Beta Services, or Documentation; (3) sublicense, lease, sell,
     resell, rent, loan, distribute, transfer or otherwise allow the use of the
     Services, Beta Services, or Documentation for the benefit of any unauthorized
     third party (including, without limitation, for service bureau purposes);
     (4) reverse engineer, decompile, disassemble, or otherwise derive or
     determine or attempt to derive or determine the source code (or the
     underlying ideas, algorithms, structure or organization) of the Services
     or Beta Services, except as permitted by law; (5) interfere in any manner
     with the operation of the Services or Beta Services or the hardware and
     network used to operate the Services or Beta Services; (6) modify, copy or
     make derivative works based on any part of the Services, Beta Services, or
     Documentation; (7) access or use the Services or Beta Services to build a
     similar or competitive product or service; (8) attempt to access the
     Services or Beta Services through any unapproved interface; or (9)
     otherwise use the Services or Beta Services in any manner inconsistent
     with applicable law, the Documentation, or this Agreement.
- Additional
     Services. Where the parties have agreed to Joom's
     provision of additional or customized services ("Additional Services"),
     such Additional Services will be described in a duly executed Order Form
     or an attachment thereto which will include: (1) a description of the
     Additional Services to be performed; (2) the schedule for performance of
     such Additional Services; and (3) if separate from the fees for other
     Services, the fees for the performance of the Additional Services. It is
     understood that in connection with such Additional Services, Joom may include in its deliverables to Customer
     certain trend or other industry information or data that is provided to
     Customer on a non-exclusive basis and is the property of Joom or its licensors.  In the event of a
     conflict between the terms and conditions of any Order Form and the terms
     and conditions of this Agreement, the terms and conditions of this
     Agreement will govern.
- Suspension
     of Joom Services. Customer acknowledges
     that Joom may suspend the delivery of the Joom Platform or any component thereof at any time,
     including without limitation as necessary to protect Joom's
     systems from a denial-of-service attack, computer virus or any other
     threat to the security of Joom's systems or
     data.  Joom will provide Customer with
     reasonable notice in advance of any planned Service suspensions. Joom may also suspend delivery of Sales Insights at
     any time if it is no longer able for any reason to provide said service.
     In that case, Joom will provide Customer with as
     much notice as reasonably practical.  
 
 
 
 
 
 
 
3. INTELLECTUAL PROPERTY
 - Ownership. The
     Services (including without limitation the Sales Insights Data), Beta
     Services, Documentation, and all worldwide intellectual property rights in
     each of the foregoing, are the exclusive property of Joom
     and/or its suppliers and licensors. All rights in and to the Services,
     Beta Services, Sales Insights Data, and Documentation not expressly
     granted to Customer in this Agreement are reserved by Joom
     and its suppliers and licensors. Except as expressly set forth herein, no
     express or implied license or right of any kind is granted to Customer
     regarding the Services, Beta Services, Sales Insights Data, Documentation,
     or any part thereof.  Except as set forth herein, Customer shall own
     all right, title, and interest in Customer Content and Performance Data.
- Customer
     Content; Performance Data. Customer grants Joom a non-exclusive, royalty-free and fully paid up
     license to use, reproduce, distribute, publicly display, publicly perform,
     modify and create derivative works of the Customer Content and Performance
     Data for the purpose of: (1) providing Services; (2) for Joom's internal and diagnostic purposes (e.g., to
     develop, provide and improve the Services and future Joom
     products and services); and (3) only with respect to  Performance
     Data, surfacing it solely in de-identified and aggregate form that does
     not identify Customer or its End Users  ("Anonymized Data") .
      All uses of the Customer Trademarks will be subject to the
     Customer's trademark guidelines as made available to Joom.
     All goodwill associated with the Customer Trademarks will inure solely to
     the benefit of the Customer. The Customer Content and Customer Trademarks
     and all worldwide intellectual property rights in and to such content and
     marks shall be the exclusive property of Customer. All rights in and to
     the Customer Content and Customer Trademarks not expressly granted to Joom in this Agreement are reserved by Customer. 
- Permitted
     Properties. As between the parties, the Permitted Properties and
     all content contained therein, apart from the Joom
     Platform licensed hereunder, will remain the exclusive responsibility
     and/or property of Customer.
- Feedback. Customer
     hereby grants to Joom a royalty-free, worldwide,
     transferable, sublicensable, irrevocable, perpetual license to use or
     incorporate into the Services any suggestions, enhancement requests,
     recommendations or other feedback provided by Customer, including
     Authorized Users, relating to the Services. This Section 3 shall survive
     termination of this Agreement.
 
 
 
 
 
 
 
 
 
4. FEES AND PAYMENT
 - Fees. Customer
     will pay Joom the fees described on the
     applicable Order Form. Unless otherwise stated in the Order Form, payments
     shall be made in USD no later than thirty (30) days after the date of
     invoice.   Customer will provide Joom with
     complete, accurate and up-to-date Customer billing and contact
     information.  Joom reserves the right to
     suspend provision of the Services if fees are past due more than thirty
     (30) days.
- Taxes. All
     fees owed by Customer in connection with this Agreement are exclusive of,
     and Customer will pay, all sales, use, excise and other taxes and
     applicable export and import fees, customs duties and similar charges that
     may be levied upon Customer in connection with this Agreement, except for
     employment taxes for Joom employees and taxes
     based on Joom's net income. 
- Interest. Any
     amounts not paid when due will bear interest at the rate of one- and
     one-half percent (1.5%) per month, or the maximum legal rate if less, from
     the due date until paid.
5. CUSTOMER RESPONSIBILITIES
 - Customer
     Warranty. Customer represents and warrants that the Customer
     Content and the use thereof by or on behalf of Joom
     as contemplated herein will not; (1) be deceptive, defamatory, obscene,
     pornographic or unlawful; (2) contain any viruses, worms or other
     malicious computer programming codes intended to damage Joom's system or data; or (3) otherwise violate the
     rights of a third party. Joom is not obligated
     to back up any Customer Content; Customer is solely responsible for
     creating backup copies of any Customer Content at Customer's sole cost and
     expense. 
- Data
     and Security. Customer and its Authorized Users will have access
     to the Customer Content and will be responsible for all changes to and/or
     deletions of Customer Content and the security of all passwords and other
     access protocols required in order to access the
     Services. Customer will have the sole responsibility for the accuracy,
     quality, integrity, legality, reliability, and appropriateness of all
     Customer Content.
 
 
 
 
 
 
 
 
 
 
 
 
6. WARRANTIES AND DISCLAIMERS
 - Representations
     of Both Parties. Each party represents and warrants to the other
     that: (1) it has the full right, power and authority to enter into this
     Agreement and perform its obligations hereunder; (2) this Agreement
     constitutes a legal, valid and binding obligation of it, enforceable
     against it in accordance with the terms of this Agreement, and (3) its
     execution and delivery of this Agreement, and its performance hereunder,
     will not violate or conflict with any other contract or agreement to which
     it is a party.
- Limited
     Warranty. Joom warrants to Customer
     that the Services will substantially conform to the Documentation.
     Provided that Customer notifies Joom in writing
     of any breach of the foregoing warranty during the Term, Joom will, as Customer's sole and exclusive remedy,
     use commercially reasonable efforts to correct the defect.
- Disclaimer. EXCEPT
     AS EXPRESSLY PROVIDED IN SECTION 6.2 , AND TO THE MAXIMUM EXTENT
     PERMITTED BY APPLICABLE LAW, THE SERVICES AND DOCUMENTATION ARE PROVIDED
     "AS IS," AND JOOM MAKES NO (AND HEREBY DISCLAIMS ALL) OTHER WARRANTIES,
     REPRESENTATIONS, OR CONDITIONS, WHETHER WRITTEN, ORAL, EXPRESS, IMPLIED OR
     STATUTORY, INCLUDING, WITHOUT LIMITATION, ANY IMPLIED WARRANTIES OF
     SATISFACTORY QUALITY, COURSE OF DEALING, TRADE USAGE OR PRACTICE,
     MERCHANTABILITY, TITLE, NONINFRINGEMENT, OR FITNESS FOR A PARTICULAR
     PURPOSE, WITH RESPECT TO THE USE, MISUSE, OR INABILITY TO USE THE SERVICES
     OR DOCUMENTATION OR ANY OTHER PRODUCTS OR SERVICES PROVIDED TO CUSTOMER BY
     JOOM. JOOM DOES NOT PROVIDE ANY WARRANTIES REGARDING THE ACCURACY OF DATA
     OR INFORMATION PROVIDED BY THIRD PARTIES AND JOOM SHALL NOT BE LIABLE OR
     RESPONSIBLE FOR ANY DELAYS, INTERRUPTIONS, SERVICE FAILURES AND ANY OTHER
     PROBLEMS ARISING FROM CUSTOMER'S USE OF THE INTERNET, ELECTRONIC
     COMMUNICATIONS OR ANY OTHER SYSTEMS. THE DISCLAIMERS CONTIANED IN THIS
     SECTION ALLOCATE THE RISKS UNDER THE AGREEMENT BETWEEN JOOM AND CUSTOMER,
     AND JOOM'S PRICING REFLECTS THIS ALLOCATION OF RISK AND THE LIMITED
     WARRANTIES SPECIFIED HEREIN. JOOM DOES NOT WARRANT THAT ALL ERRORS CAN BE
     CORRECTED, OR THAT OPERATION OF THE SERVICES WILL BE UNINTERRUPTED OR
     ERROR-FREE. 
 
 
7. LIMITATION OF LIABILITY
 - Special
     Damages. TO THE EXTENT LEGALLY PERMITTED UNDER APPLICABLE LAW, IN
     NO EVENT WILL EITHER PARTY BE LIABLE TO THE OTHER PARTY FOR ANY SPECIAL, INDIRECT,
     EXEMPLARY, PUNITIVE, INCIDENTAL OR CONSEQUENTIAL DAMAGES OF ANY NATURE,
     INCLUDING, BUT NOT LIMITED TO, LOST PROFITS, LOST REVENUE, LOSS OF
     BUSINESS OR DATA AND SIMILAR CLAIMS, REGARDLESS OF THE CAUSE OF ACTION OR
     THE THEORY OF LIABILITY, WHETHER IN TORT, CONTRACT, OR OTHERWISE, EVEN IF
     SUCH PARTY HAS BEEN NOTIFIED OF THE LIKELIHOOD OF SUCH DAMAGES.
- LIMITATION.
     THE MAXIMUM LIABILITY OF EACH PARTY ARISING OUT OF OR IN ANY WAY CONNECTED
     TO THIS AGREEMENT WILL NOT EXCEED THE FEES PAID OR PAYABLE BY CUSTOMER TO JOOM
     DURING THE TWELVE (12) MONTHS PRECEDING THE ACT, OMISSION OR OCCURRENCE
     GIVING RISE TO SUCH LIABILITY. 
- Basis
     of the Bargain. The parties agree that the limitations of
     liability set forth in this Section 7 will survive and continue in
     full force and effect despite any failure of consideration or of an
     exclusive remedy. The parties acknowledge that the prices have been set and this Agreement entered into in reliance upon
     these limitations of liability and that all such limitations form an
     essential basis of the bargain between the parties.  This Section 7
     shall survive termination of this Agreement. 
 
8. CONFIDENTIALITY
 - Confidential
     Information. The Receiving Party agrees: (1) not to use or
     disclose any Confidential Information except as expressly authorized by
     this Agreement; (2) to protect the Disclosing Party's Confidential
     Information using the same degree of care that it uses with respect to its
     own confidential information, but in no event with less than a reasonable
     degree of care; (3) to hold the Disclosing Party's Confidential
     Information in strict confidence; and (4) to limit access to the
     Disclosing Party's Confidential Information to those of its employees,
     agents or Authorized Users having a need to know and who are bound by
     confidentiality obligations at least as restrictive as those contained
     herein.
- Compelled
     Disclosure. Nothing herein shall prevent the Receiving Party from
     disclosing any Confidential Information or Personal Information as
     necessary pursuant to any court order or any legal, regulatory, law
     enforcement or similar requirement or investigation; provided, prior to
     any such disclosure, the Receiving Party shall use reasonable efforts to
     (1) promptly notify the Disclosing Party in writing of such requirement to
     disclose and (2) cooperate with the Disclosing Party in protecting against
     or minimizing any such disclosure or obtaining a protective order.
- Return
     or Destruction of Confidential Information. Upon written request
     by the Disclosing Party, a Receiving Party shall destroy or return (as
     instructed by the Disclosing Party) all Confidential Information in its
     possession, except solely to the extent such Confidential Information may
     be deemed reasonably necessary to document the Receiving Party's
     performance or compliance with this Agreement.  Nothing in this
     Section 8.3 shall require the destruction or alteration of computer
     back-up tapes or similar storage made in the ordinary course of the
     Receiving Party's business that contain the Disclosing Party's
     Confidential Information, provided that Receiving Party shall continue to
     comply with its obligations herein with respect to such Confidential
     Information. This Section 8 shall survive termination of this Agreement.
 
 
 
 
 
 
 
 
9. PERSONAL INFORMATION, DATA PROTECTION AND SECURITY
 - Personal
     Information. Customer agrees that in performing its obligations hereunder,
     Joom may process Personal Information related to
     Customer's employees, representatives, contractors, and End Users. Joom agrees to process any such Personal Information
     in accordance with applicable Rules and this Agreement. Customer
     represents and warrants that it has provided all necessary notices and
     obtained all necessary consents required to provide Personal Information
     to Joom pursuant to this Agreement, and that
     Customer has complied and shall continue to comply with all applicable
     Rules with respect to any Personal Information it makes available to Joom in connection with this Agreement. 
- Security
     Measures. Joom will implement and
     maintain reasonable security procedures and practices appropriate to the
     nature of the Personal Information within Joom's
     control and take such other actions as are necessary to maintain
     conformance with high industry standards of security.
- Notification
     of Data Breach and Incident Response. In the event an
     unauthorized third- party gains access to, alters, exfiltrates, or
     otherwise compromises the security of Personal Information (a "data
     breach") held by Joom, Joom
     shall promptly notify Customer and provide, to the extent possible,
     details of the data breach including the steps being taken to mitigate
     potential risks and harm. Notification by Joom
     of a data breach does not represent any acknowledgement or acceptance by Joom of fault or liability with respect to the data
     breach. 
 
 
 
10. INDEMNIFICATION
 - By
     Joom. Joom
     will defend at its expense any suit brought against Customer, and will pay
     any settlement Joom makes or approves, or any
     damages finally awarded in such suit, insofar as such suit is based on a
     claim by any third party alleging that the Services misappropriate any
     trade secret recognized under the Uniform Trade Secrets Act or infringes
     any copyright or United States patent issued as of the Effective Date. If
     any portion of the Services becomes, or in Joom's
     opinion is likely to become, the subject of a claim of infringement, Joom may, at Joom's option:
     (1) procure for Customer the right to continue using the Services; (2)
     replace the Services with non-infringing software or services which do not
     materially impair the functionality of the Services; (3) modify the
     Services so that they become non-infringing; or (4) terminate this
     Agreement and refund any unused prepaid fees for the remainder of the term
     then in effect, and, upon such termination, Customer will immediately
     cease all use of the Services and Documentation. Notwithstanding the foregoing,
     Joom will have no obligation under this Section
     10.1 or otherwise with respect to any infringement claim based upon
     (5) any use of the Services not in accordance with this Agreement or as
     specified in the Documentation; (6) any use of the Services in combination
     with other products, equipment, software or data not supplied by Joom; or (7) any modification of the Services by any
     person other than Joom or its authorized agents
     (collectively, the "Exclusions" and each, an "Exclusion").
     This Section 10.1 states the sole and exclusive remedy of Customer
     and the entire liability of Joom, or any of the
     officers, directors, employees, shareholders, contractors or
     representatives of the foregoing, for infringement claims and actions.
- By
     Customer. Customer will defend at its expense and advance
     sufficient fees and costs to Joom in connection
     with any third party suit brought against Joom,
     and will pay any settlement Customer makes or approves, or any damages
     finally awarded in such suit, insofar as such suit is based on a claim
     arising out of or relating to (1) the Customer Content misappropriates any
     trade secret recognized under the Uniform Trade Secrets Act or infringes
     any copyright or United States patent  or (2) an Exclusion. This
     Section 10.2 states the sole and exclusive remedy of Joom and the entire liability of Customer, or any of
     the officers, directors, employees, shareholders, contractors or
     representatives of the foregoing, for the claims and actions described
     herein.
- Procedure. The
     indemnifying party's obligations as set forth above are expressly
     conditioned upon each of the foregoing: (1) the indemnified party will
     promptly notify the indemnifying party in writing of any threatened or
     actual claim or suit; (2) the indemnifying party will have sole control of
     the defense or settlement of any claim or suit;
     and (3) the indemnified party will cooperate with the indemnifying party
     to facilitate the settlement or defense of any
     claim or suit. 
11. TERM
 - Term.  This
     Agreement will begin on the Effective Date and continue in full force and
     effect as long as any such Order Form remains in
     effect.  This Agreement will remain in effect for two (2) years from
     the expiration or termination of the final Order Form unless terminated by
     either party earlier under the terms hereof (the "Term").   Any termination
     of this Agreement constitutes a termination of all Order Form(s).
     Notwithstanding the foregoing, any provisions that by their nature are
     meant to survive the Term shall survive the termination or expiration
     hereof.
- Termination.  
     Either party may terminate this Agreement for material breach by providing
     the other party no less than thirty (30) days' written notice specifying
     the nature of the alleged breach and providing such party a chance to
     cure. If no cure is made within the 30-day notice period, the party
     alleging the breach may terminate this Agreement with no further
     notice. 
 
 
 
 
 
 
 
 
 
 
 
12. MISCELLANEOUS
 - Governing
     Law and Venue. This Agreement and any action related thereto will
     be governed and interpreted by and under the laws of the State of New
     York, without giving effect to any conflicts of laws principles. Customer
     hereby expressly consents to exclusive personal jurisdiction and venue in
     the state and federal courts for the county in which Joom's
     principal place of business is located for any lawsuit arising from or
     relating to this Agreement. The United Nations Convention on Contracts for
     the International Sale of Goods does not apply to this Agreement.  
     In the event of any dispute, the prevailing party will be entitled to
     collect from the other the fees and costs of litigation, including but not
     limited to attorneys' fees and expenses. 
- Export. Customer
     agrees not to export, reexport, or transfer, directly or indirectly, any
     U.S. technical data acquired from Joom, or any
     products utilizing such data, in violation of the United States export
     laws or regulations.
- Severability. If
     any provision of this Agreement is, for any reason, held to be invalid or
     unenforceable, the other provisions of this Agreement will remain enforceable and the invalid or unenforceable provision
     will be deemed modified so that it is valid and enforceable to the maximum
     extent permitted by law.
- Waiver. Any
     waiver or failure to enforce any provision of this Agreement on one
     occasion will not be deemed a waiver of any other provision or of such
     provision on any other occasion.
- No
     Assignment. Except as is necessary in connection with providing
     Services, neither party will assign, subcontract, delegate, or otherwise
     transfer this Agreement, or its rights and obligations herein, without
     obtaining the prior written consent of the other party, and any attempted
     assignment, subcontract, delegation, or transfer in violation of the
     foregoing will be null and void; provided, however, that Joom may assign this Agreement in connection with a
     merger, acquisition, reorganization or sale of all or substantially all of
     its assets, other operation of law, or to a Joom
     Affiliate without any consent of Customer. Subject to the foregoing, the
     terms of this Agreement will be binding upon the parties and their
     respective successors and permitted assigns. 
- Force
     Majeure. Any delay in the performance of any duties or
     obligations of either party (except the payment of money owed) will not be
     considered a breach of this Agreement if such delay is caused by a labor dispute, shortage of materials, fire,
     earthquake, flood, pandemic,  health crisis or any other event beyond
     the control of such party, provided that such party uses reasonable
     efforts, under the circumstances, to notify the other party of the cause
     of such delay and to resume performance as soon as possible.
- Independent
     Contractors. The relationship of Joom
     to Customer is that of an independent contractor, and neither party is an
     agent or partner of the other. Customer will not have,
     and will not represent to any third party that it has, any
     authority to act on behalf of Joom.
 
 
 
 
 - Notices. Each
     party must deliver all notices or other communications required or
     permitted under this Agreement in writing by (1) a nationally recognized
     express mail service or (2) email. Notice by express mail service will be
     effective upon receipt or refusal of delivery. Notice by email will be
     effective when sent even if the sender receives a machine-generated
     message that delivery has failed, provided that the sender sends a
     tangible copy of the notice by express mail service with ten business days
     of sending the email message. Notice shall be delivered as set forth on
     the first page of this Agreement or as may be reflected in any Order
     Form:  
- Counterparts. This
     Agreement and other documents to be delivered pursuant to this Agreement
     may be executed in one or more counterparts, each of which will be deemed
     to be an original copy and all of which, when taken together, will be
     deemed to constitute one and the same agreement.
- Publicity.  During
     and after the Term (unless terminated by Customer due to Joom's breach thereof), Joom
     shall have the right to reference Customer as a customer of Joom's (e.g., on the Joom
     website and marketing materials), including using a Customer Trademark
     subject to Customer's written guidelines as provided to Joom for such purposes, and Customer will make an
     appropriate representative available to answer questions about the
     Services from Joom's potential clients. Customer
     will further allow Joom to create and use a
     public case study during or after the Term, and Customer will agree to
     participate in at least one press moment with Joom
     during or after the Term.
- Entire
     Agreement.  Except as may be set forth in any applicable policy
     or agreement concerning data, privacy or security, this Agreement is the
     complete and exclusive agreement of the parties with respect to the
     subject matters hereof and supersedes and merges all prior discussions
     between the parties with respect to such subject matters. No modification
     of or amendment to this Agreement, or any waiver of any rights under this
     Agreement, will be effective unless in writing and signed by an authorized
     signatory of Customer and Joom.
 
 
 
 
 
 
 
 
 
 
Exhibit A - Beta Services
 
 - Supplemental
     Terms. Notwithstanding anything to the contrary in the Agreement,
     the following terms shall apply to Customer's use of the Beta Services:
 
 
  - License. The
      particular features and functionalities of Beta
      Services will be described in an Order Form executed by the parties.
      Subject to the terms and conditions of the Agreement, the relevant Order
      Form, and this Exhibit A, Joom grants to
      Customer a limited, non-sublicensable, nonexclusive, nontransferable
      license to use the Beta Services, in accordance with the instructions
      supplied by Joom.
-  Access
      and Restrictions. Customer will only disclose the Beta Services
      and the information, reports, data, or other deliverables or work product
      accessed by or provided to Customer in connection with the Beta Services
      (collectively such information, reports, data, or other deliverables or
      work product, the "Beta Service Reports") to those of its Authorized
      Users as are necessary for the use expressly and unambiguously licensed
      hereunder, and only after such Authorized Users have agreed in writing to
      be bound by confidentiality obligations no less restrictive than those in
      this Agreement.  Customer shall not, without the prior written
      consent of Joom, disclose or otherwise make
      available the Beta Service Reports, Beta Services or copies thereof to
      any third party. The Beta Services and Beta Service Reports shall be (1)
      used for Customer's internal use only, and (2) Joom's
      Confidential Information. The Beta Service Reports are not Performance
      Data. 
- Feedback. Joom makes the Beta Services available to Customer
      for purposes of evaluation and feedback without any compensation or
      reimbursement of any kind from Joom. Customer
      hereby agrees to provide such feedback as reasonably requested by Joom and acknowledges that Joom
      owns any feedback provided. Customer grants to Joom,
      if for any reason it is further needed, a perpetual, non-revocable,
      royalty-free worldwide license to use and/or incorporate such feedback
      into any Joom product or service (including the
      Beta Services) at any time at the sole discretion of Joom.
- Modification
      and Termination. Joom reserves the
      right to modify or discontinue any aspect of the Beta Services at any
      time in its sole discretion, for any reason, with or without notice and
      without liability to Customer. Joom reserves
      the right to immediately suspend or terminate Customer's access to and
      use of the Services (1) if Customer breaches the terms of the Agreement,
      this Exhibit B, or any applicable Third-Party Software terms; or (2) if
      any act or omission of Joom's third party
      licensors negatively impacts Joom's ability to
      provide the Beta Services to Customer; or (3) in its sole discretion at
      any time. With respect to each Beta Service, these terms will be in
      effect as of the date of execution of the applicable Order Form and will
      continue in force until the earlier of (4) the expiration or termination
      of the Agreement or of the Order Form(s) relating to Beta Service(s), (5)
      Joom's suspension or termination of the Beta
      Service(s) in accordance with this Section, or (6) the date Joom, in its sole discretion, makes such Beta Service
      generally publicly available. If Joom makes the
      Beta Service(s) generally available, they will be governed by the same
      terms and conditions as other "Services" under the Agreement (unless
      otherwise agreed in writing by the parties) and any documentation related
      to the Beta Services will be "Documentation" under the Agreement. Joom may in its sole discretion choose to make
      continued provision of such Services subject to additional fees.
-  Warranties. The
      parties acknowledge that the Beta Services are experimental in nature and
      that the Beta Services are provided "AS IS" and may not be functional on
      every machine or in every environment. TO THE MAXIMUM EXTENT PERMITTED BY
      APPLICABLE LAW, JOOM MAKES NO (AND HEREBY DISCLAIMS ALL) WARRANTIES,
      REPRESENTATIONS, OR CONDITIONS, WHETHER WRITTEN, ORAL, EXPRESS, IMPLIED
      OR STATUTORY, INCLUDING, WITHOUT LIMITATION, ANY IMPLIED WARRANTIES OF
      SATISFACTORY QUALITY, COURSE OF DEALING, TRADE USAGE OR PRACTICE,
      MERCHANTABILITY, TITLE, NONINFRINGEMENT, OR FITNESS FOR A PARTICULAR
      PURPOSE, WITH RESPECT TO THE USE, MISUSE, OR INABILITY TO USE THE BETA
      SERVICES OR DOCUMENTATION OR ANY OTHER PRODUCTS OR SERVICES PROVIDED TO
      CUSTOMER BY JOOM HEREUNDER. JOOM DOES NOT WARRANT THAT ALL ERRORS CAN BE
      CORRECTED, OR THAT OPERATION OF THE BETA SERVICES WILL BE UNINTERRUPTED
      OR ERROR-FREE. USE OF THE BETA SERVICES IS AT CUSTOMER'S OWN RISK.
-  Indemnification. Customer
      will defend at its expense any suit brought against Joom,
      and will pay any settlement Customer makes or approves, or any damages
      finally awarded in such suit, insofar as such suit is based on a claim
      arising out of or relating to (1) Customer's use of the Beta Services,
      and (2) Customer's breach or alleged breach of its obligations under this
      Exhibit A.
- Limitation
      on Liability. IN NO EVENT SHALL JOOM BE LIABLE FOR ANY INDIRECT,
      SPECIAL, CONSEQUENTIAL AND/OR INCIDENTAL LOSS, EXEMPLARY OR OTHER DAMAGES
      RELATED TO OR ARISING FROM THIS EXHIBIT B, AND/OR WHETHER DIRECT OR
      INDIRECT: (1) LOSS OF DATA, (2) LOSS OF INCOME, (3) LOSS OF OPPORTUNITY,
      (4) LOST PROFITS, AND (5) COSTS OF RECOVERY OR ANY OTHER DAMAGES, HOWEVER
      CAUSED AND BASED ON ANY THEORY OF LIABILITY, AND WHETHER OR NOT FOR
      BREACH OF CONTRACT, TORT (INCLUDING NEGLIGENCE), VIOLATION OF STATUTE, OR
      OTHERWISE, AND WHETHER OR NOT JOOM HAS BEEN ADVISED OF THE POSSIBILITY OF
      SUCH DAMAGES. TO THE EXTENT PERMITTED BY APPLICABLE LAW, JOOM's LIABILITY
      HEREUNDER IS LIMITED TO $50.00.